We take children's interests and needs seriously. This is the starting point for all of our products and activities. Our on-line privacy policy reflects this. Merlin Online respects each individual user's right to privacy.

The policies below are applicable to Merlin Online and other websites owned or operated by Topps Europe Limited, unless any such website contains another, separate privacy policy. The Merlin Online websites are maintained by:

Topps Europe Limited
18 Vincent Avenue
MILTON KEYNES
England
MK8 0AW
UK.

We can be reached via e-mail at Webmaster@MerlinOnline.com.

We encourage families to visit Merlin Online together as a shared activity.

Children under 18 are encouraged to ask a parent or guardian for permission before submitting any personal information.

The Topps Merlin Online website collects information only for internal purposes. This information will never be shared or sold.

Personal information is collected only during the registration process, contests, and purchases. E-mail addresses are used to deliver requested information and to notify contest winners. Merlin Online may use this information for marketing and promotional purposes. Merlin Online, occasionally likes to inform our users of special deals, new products, and other third party product and service offers that we believe our users will find interesting. Users are given the option to choose whether they would like to receive such mailings upon registration. Individual users can request, at any time, that their information not be used for such purposes by sending an e-mail request to Merlin Online at the address given above.

Non-personal responses collected during a visit are only used to identify how and when different sections of the website are visited, so that we might deliver the best possible content for both children and parents.

If a Merlin Online user knowingly provides personal information such as a user name or e-mail address in a chat or bulletin board area, that user should be aware that the information provided can be collected and used by others in that area.

Cookies - Merlin Online may place a "cookie" on the visitor's hard drive in order to facilitate a user friendly experience. Cookies are small pieces of information that a website places on your computer's hard drive for tracking purposes. Merlin Online uses cookie information it receives by placing the cookie on user's hard drive to enhance our site content by compiling information about what specific sections users visit and which pages. Cookies may also be placed by our advertisers or independent third parties who actually operate the servers on which the ads reside. Although, Merlin Online encourages third parties to adhere to appropriate privacy standards and policies, Merlin Online is not responsible for the actions or policies of such parties.

Topps reserves the right to change its on-line privacy policy. If important policy changes are implemented, the new policy will be e-mailed to all registered guests.